Goldilocks Bakeshop is a

bakery A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cookies, cakes, donuts, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who ...

chain based in the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

, which produces and distributes

Philippine The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

cake Cake is a flour confection made from flour, sugar, and other ingredients, and is usually baked. In their oldest forms, cakes were modifications of bread, but cakes now cover a wide range of preparations that can be simple or elaborate, ...

s and

pastries Pastry is baked food made with a dough of flour, water and shortening (solid fats, including butter or lard) that may be savoury or sweetened. Sweetened pastries are often described as '' bakers' confectionery''. The word "pastries" suggests ma ...

History

On May 15, 1966,

Filipino-Chinese Chinese Filipinos; tl, Tsinoy, / Tsinong Pilipino, ; Philippine Hokkien , Mandarin (also known as Filipino Chinese in the Philippines) are Filipinos of Chinese descent, mostly of southern Fujianese ancestry, where the majority are bor ...

sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, opened the first Goldilocks store on a space on the ground floor of a three-story building along Pasong Tamo Street in

Makati Makati ( ), officially the City of Makati ( fil, Lungsod ng Makati), is a 1st class highly urbanized city in the National Capital Region of the Philippines. Makati is the financial center of the Philippines; it has the highest concentration ...

and started with only 10 employees. In 1976, Goldilocks opened its first store in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

. In 1991, Goldilocks launched a franchising program which led to the opening of hundreds of Goldilocks' store in

Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...

. Other stores were later set up in other parts of

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

such as

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

, San Jose and in

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

Nevada Nevada ( ; ) is a U.S. state, state in the Western United States, Western region of the United States. It is bordered by Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. N ...

. Pancake House International planned to acquire Goldilocks Bakeshop, but negotiations to acquire the bakeshop chain fell in 2006. Pancake House offered to acquire Goldilocks for .

Branch locations

In 2015, it was reported that there are at least 400 full-service stores in the Philippines, 5 in Thailand, 10 in California and 1 in Nevada, United States, and 2 in Canada.

Brand image

Goldilocks Bakeshop was named after Goldilocks, a character from the fairy tale

Goldilocks and the Three Bears "Goldilocks and the Three Bears" (originally titled "The Story of the Three Bears") is a 19th-century English fairy tale of which three versions exist. The original version of the tale tells of an obscene old woman who enters the forest home ...

to make the name of the chain easier to remember by children and their mothers. The name also suggests the words "gold" and "luck" which was viewed to be auspicious by the founders. The naming was suggested by the founders' sister Maria Flor. In 2010, Goldilocks underwent a full re-branding.

References

External links

{{Commons category, Goldilocks Bakeshop
Official website

Goldilocks – Philippine Website

Goldilocks Canadian Website

Goldilocks Official US Website
Bakery cafés Fast-food chains of the Philippines 1966 establishments in the Philippines Companies based in Mandaluyong Restaurants established in 1966

History

Branch locations

Brand image

See also

References

External links